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The Why?

Optimising Behavioural Change | Our Why

51% of L&D professionals in the UK said their number one priority for L&D programmes in 2021 is up skilling and re-skilling.  

*Source: LinkedIn 2021 Workplace Learning Report

Employers who understand the degree to which personal behaviours influence their organisation, are best placed to facilitate behaviour change that:

  • Nurtures leadership capabilities to optimise performance potential across the organisation

  • Focuses on personal learning and development, to galvanise the whole team to achieve organisational objectives


Key to this is understanding that low self-awareness of personal behaviour adversely affects organisational performance, in that it:   

  • Undermines management and objectives

  • Devalues team craft

  • Reduces collaboration 

  • Stifles diversity of thought and real, analytical thinking


Organisations benefit from examination of evidence based, real time behaviours to encourage and support personal learning and development, empowering individuals to:

  • Understand their current behaviours and their impact on the business

  • Reflect on personal behaviour insights and initiate behavioural change practices

  • Modify their behaviours in pursuit of mutually understood and beneficial objectives       

  • Increases employee motivation, engagement and retention

Inspiring Behavioural Change | Why Choose Us?

Expert practitioners in performance coaching, mentoring and behaviour change with a proven track record in developing people and high performance teams.

A coaching and mentoring approach delivering a transformational change programme that builds resilience through personal learning and development, aligned to organisational values and goals.

We raise the awareness of personal leadership capabilities through self-discovery, reflection and behaviour insights, uncovering the solutions and performance principles leading to long term improvement and enhanced productivity.

Inspiring Behavioural Change | Key Outcomes

  • Learner centred approach, creating solution focussed independent thinkers

  • Embedding positive mindset, enhanced self-confidence and a true sense of well being

  • Inspires behavioural change through self-awareness, self-analysis, self-understanding, change and self-improvement

  • Stimulate personal growth maximise performance improvement and creating high performance, cohesive teams for higher achievement

  • Boosts employee performance and accelerates individual competence

  • Increase employee retention, satisfaction, motivation and engagement, reducing staff turnover

Inspiring Behavioural Change | About

jon Bates (2).jpg

Jon Bates

I'm passionate about our client friendly philosophy; our inclusive and transformational approach to people development, coaching and mentoring; and in placing the individual at the heart of the learning process.

Accomplished, versatile and proven leader, manager and developer of people, with 18 years’ experience within one of the World leading sports governing bodies. Culturally sensitive, innovative and resourceful thinker, with extensive experience in leading people change and performance improvement across demanding and complex environments, in both sport and business.  

Our Philosophy

The creation of a learning relationship is critical to performance development and embedded within Jon’s philosophy of optimising holistic personal and professional growth.  His commitment to building a relationship with others, ‘investing in the individual’ and connecting ‘on a personal level’, models high trust behaviours and a connectivity built on integrity, understanding and openness.

He promotes an environment built on celebrating successes, generating a level of confidence and psychological safety that affords others the space to articulate their valued thoughts, experiences and feelings.  There’s a freedom to be vulnerable, to self-discover and make mistakes without judgement, with a sense of perspective and stability from which learning moments are captured and co-created solutions secured for true transformational change. 

His capacity to support reflective practitioners in helping raise their self-awareness through self-analysis and self-understanding, encourages new insights and knowledge generation underpinning behaviour change, accelerating competence and ultimately personal growth. 

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